The last year was very dynamic and needed a lot of energy. Only those, who studied about successful marketing were able to reach their goals and to launch the new products. There are collected all thoughts of the experts in this article. If you wish to order the essay with the detailed information, it is possible to do on our site here. You can be sure, that our professional writers will be glad to help you.
So, which rules and tendencies you should follow to reach the success in 2016?
1) You need to follow FTC rules and to publish the paid content
A notable trend in 2015 was the growth of interest of the US Federal Communications Commission to various types of sponsorship of content, which is published on social media. Since publishing sites have been actively used "alternative business models" to monetize their platforms, the distinction between advertising and regular news content virtually erased. In 2016, the rules of publication of paid content can significantly be the other.
2) Using the new methods of promotion, based on Facebook's advertising opportunities
Today, social area with the enviable regularity launch new advertising formats. The advertisers are just trying to work with the new technologies. The reports of the analysts show, that advertising budgets continue to grow. The highest growth of the expenses of advertisers was noticed in the mobile segment, especially when it comes to mobile advertising on Facebook. Here, the main purpose of the advertiser is to ensure that the attention of the target audience belongs to their products.
3) To compete with the stars of the video blogs
The creative production is often associated with the creation of video content. For example, today, such media giants as Buzzfeed and WWE (World Wrestling Entertainment) in the United States, as well as the monopoly of online video in the person of Jimmy Fallon literally leave no chance for the competitors in the fight for the leadership in the number of views on YouTube. Each country has its own YouTube leaders and it is very difficult to compete with.
It means, that you have always the chance to be popular. It is possible to do via Facebook, Twitter, Instagram, Vine, Snapchat. It shows, that in 2016 this process will continue to grow and develop.
4) Pay attention to marketing in the real time
Today, almost all large companies and agencies require from the SMM-specialist incredible quick reaction and the ability to generate ideas constantly. It is not surprising, because the realities of the modern web require from the industry professionals the ability to follow the trends, to generate original GIF- images, to embed the advertisements into the flow of the current date information, including live sport events.
5) To expand the horizons in social media
Once the advertisers will learn how to run an effective campaign on Twitter and Facebook, it makes sense to start the development of advertising platforms such as: Instagram, Pinterest, LinkedIn, Tumblr and others. It means, that in 2016 the advertisers will need to allocate part of the budget and time to run advertising campaigns in the mentioned areas. Also, they will need to focus on the analysis of the effectiveness of different advertising platforms.
6) To be present in the news of the Facebook's
During the last year, Facebook had a lot of experiments with their news. Sometimes these experiments not only led to confusion in marketing, but also were not accepted by the users. However, today the advertising takes only 3% of Facebook's news. The rest of the work on promotion of content requires some effort from the marketers.
7) To explore the new advertising opportunities of Twitter.
The Twitter is the most popular channel between the users and the advertising. In 2016, these types of advertising will only grow and will give a unique opportunity for the agencies.
8) To increase the products via social networks
The new advertising formats, the appearance of the button "Buy" on Twitter and Facebook, pins with instant checkout in Pinterest'e - all these facts are showing, that the trend will be developed in the coming year.
9) To use all the advantages of the real time video format
The sensation of the year was the Meerkat service. However, until Periscope remains the leading platform among the closest competitors. The service has more than 10 million user accounts, and the total time of the video viewing per day is comparable to the 40 years of human life.
10) Invest in Snapchat
Since in 2015 Snapchat launched showing news and multimedia content, followed by advertising in the new section “Discover”, the brand sites saw a pretty decent amount of the social traffic. Today, the service has no less than 4 billion of the video views per day. Marketers should not ignore this trend in 2016.
11) To learn the new ways of the interaction of the audience in Instagram
Instagram is the other very popular service on the Internet. Not long ago, the resource management indicated that the number of the active service of the audience is not less than 400 millions of the users per day. The advertising service opportunities will only grow, and the popularity of the video content will only be increased. Here it makes sense to recall another social Boomerang application that allows you to share videos, which last no longer than a second.
12) To integrate the social channels with all other
The experienced marketing manager must use in the work all the key rules of the placement of the publications in the social media. He needs to use the effective marketing channels. It will greatly increase the effectiveness of the brand promotion.
13) To use the right tools for the work with social media
Today, the industry has a few hundred of the popular tools for the work with social media , for example the creation of the content, publication, optimization of the advertising campaigns. The marketers should find the most important among them and to use them correctly.
To sum up, you can find a lot of useful tools and information about the popular social media trends in 2016. But if you wish to get the detailed information, it is possible to place the order on the site and our professional writers will provide you with the informative essay.